eBusiness & eCommerce: Managing the Digital Value Chain
eBusiness & eCommerce: Managing the Digital Value Chain
This
textbook focuses on the members of the digital value chain for
eBusiness and eCommerce and dedicates a separate chapter to each of
them: eProducts and eServices, eProcurement, eMarketing, eContracting,
eDistribution, ePayment, as well as eCustomer relationship management.
In addition to business models and business webs, digital procurement
and marketing processes such as electronic negotiation processes,
security questions with digital signatures, as well as electronic
supplier relationship management and customer relationship management
are also addressed. The topics are described using explicit procedures
and descriptive examples of their application. A case study describing
the gradual creation of an electronic webshop for DVDs is developed over
the course of the book. The book is intended for students of economics
at universities and technical colleges; it is also suitable for
executives, project leaders, and company experts who deal with the
digital value chain.Ebook format: PDF
Ebook page: 223
File size: 1.82 MB
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