Luxury Online: Styles, Systems, Strategies by Uche Okonkwo

http://kingcheapebook.blogspot.com/2013/12/luxury-online-styles-systems-strategies.html

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Ebook format: PDF
Ebook page: 385
File size: 4.63 MB

$15.00

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Luxury Online: Styles, Systems, Strategies by Uche Okonkwo

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