Marketing Management (14th Edition)

Marketing Management (14th Edition) by Philip Kotler and Kevin Keller

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Ebook format: PDF
Ebook page: 812
File size: 33.20 MB

$15.00

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Marketing Management (14th Edition)

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