Marketing: The Core
Marketing: The Core
Marketing: The Core by Roger Kerin, Steven Hartley, William Rudelius and Erin Steffes
Marketing: The Core 5e by Kerin, Hartley and Rudelius
continues a tradition of leading the market with contemporary,
cutting-edge content presented in a conversational student-oriented
style, supported by the most comprehensive, innovative, and useful
supplement package available. This text and package is designed to meet
the needs of a wide spectrum of faculty – from the professor who just
wants a good textbook and a few key supplements, to the professor who
wants a top-notch fully integrated multimedia program. Marketing: The Core
utilises a unique, innovative, and effective pedagogical approach
developed by the authors through the integration of their combined
classroom, college, and university experiences. The elements of this
approach have been the foundation for each edition of Marketing: The Core
and serve as the core of the text and its supplements as they evolve
and adapt to changes in student learning styles, the growth of the
marketing discipline, and the development of new instructional
technologies.
Ebook format: PDF
Ebook page: 562
File size: 87.99 MB
Ebook page: 562
File size: 87.99 MB
$35.00
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