Handbook of Strategic e-Business Management

Handbook of Strategic e-Business Management

Handbook of Strategic e-Business Management

Handbook of Strategic e-Business Management (Progress in IS) by Francisco J. Martínez-López

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.

Ebook format: PDF
Ebook page: 1004
File size: 42.01 MB

$80.00